The users you attract to the advertiser's landing page (e-commerce) may leave the page without purchasing anything.
In this case, you may create a segment and put the code it generates to the said page to ensure those users are placed in a separate bucket (segment).
This will allow you to track those users across all your programmatic media buying activity with a specific campaign, for example offering a discount on the goods that were left in a cart.
This functionality is used for retargeting ads to Segments of users that are tracked by the pixels placed on the required web pages.
First of all, we create a Segment and the system provides the retargeting pixel for it. This pixel is placed on a page. After the user visits this page, they are added to a Segment and then can be targeted by it.
This provides you with the opportunity to increase your CTR and attract more audiences.
To set up the retargeting segment, please follow these simple steps:
Segment Pixel example
Now all the users visiting this page will be added to your Segment and can be retargeted.
To add the Segment to your Campaign's Targeting Options, please follow these steps:
Now you can use the retargeting segments to improve your campaign efficiency.