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How can I create a pop-under creative?

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To set up a Pop-under creative type, fill in the banner’s Name and settings.

Basic Settings

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  • Bid Price — CPM/CPC bid price inherited from the Campaign level. Overrides Campaign bid price for this creative.
  • Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
  • Frequency Cap (30 days) — banner views by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.

Ad Markup

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  • Pop-under page URL — URL of the page which will be used in the pop-under/redirect.
  • Macros List — click to add required dynamic macro(s).
  • Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, allow-list is applied. If they are contained in the 'battr' filed, block-list is applied.
  • Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' filed, a block-list is applied.

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