How to create a new filter for specific targeting?

When you should use Filters

Let’s say you’re buying in-app traffic from multiple SSPs. Some of the apps you’re buying work really well while others don’t perform as you expect. In this case, you can create a filter that will act as a blacklist and populate it with low-performing apps, then apply a filter to the campaign to omit those apps from selling you traffic.

Such Filter types are available:

• Domain URL;
• Site/App ID;
• Publisher ID;
• App Name;
• Device ID;
• User IP;
• Bundle ID.

In order to add a new Filter, please follow the steps below:

1. Click the CREATE NEW LIST button. 
   Add list pop-up window will be displayed:
2. You can edit the list name by clicking the Edit button:
3. Click the filter name to edit your list. Then press the UPDATE button.
   The Update list pop-up window will appear:
4. Select the needed parameters for your list and enter filter elements. Each filter element should be added from a new line.
5. Click the APPLY button.

You can easily edit your lists:

• Click the UPDATE button to add a new element.
• Click the DELETE button to delete chosen element.

Once you create a Filter, it can be used for the Campaigns Targeting: