To set up a Banner creative type, fill in the Name and settings.
Basic Settings
Bid Price — CPM/CPC bid price inherited from the Campaign level. Campaign bid price for this creative.
Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.
Frequency Cap (30 days) — banner view by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.
Ad Markup
Here you can choose the banner's type and apply additional settings.
The Banner creative can be set in 3 different ways: as a local image, as one of the already uploaded image creatives from the Creative Library, or as a 3rd party tag.
Size(for 3rd party ad tag) — IAB standard banner sizes or Custom size.
Width — width in px.
Height — height in px.
Target URL — landing page URL.
Macros List — click to add needed dynamic macro(s).
Advertiser Domains (TLD) — advertiser domain(s), for example: epom.com. If an incoming bid request contains the specified domain(s) in the 'badv' field, block-list is applied.
Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, allow-list is applied. If they are contained in the 'battr' filed, block-list is applied.
Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' filed, block-list is applied.
Creative API Frameworks — API frameworks. Should only be used if required by an SSP.
Ad Markup(for 3rd party ad tag) — field for the 3rd party banner tag.
